A Guide to Sustainably Sourced Flowers for Florists

As consumers from Generation Z become increasingly conscious of environmental issues, there is a growing expectation for businesses, including florists, to adopt more sustainable practices. It is crucial for florists to respond to these new expectations by prioritising sustainability in their operations. By minimising the use of plastic packaging, sourcing locally grown flowers, and reducing waste through composting and recycling, florists can play a significant role in mitigating their environmental impact. Embracing sustainability not only aligns with the values of Gen Z consumers but also ensures a healthier planet for future generations.

1. Source Locally:

• Why? The carbon footprint of flowers largely depends on how far they travel from farm to customer. By choosing locally grown blooms, you reduce transportation emissions.

• Action Steps:

  • Ask Your Suppliers: Inquire about the origin of the flowers you purchase. Opt for local or at least domestic options.

  • Seasonal Blooms: Use flowers that are in season in your region. They’re fresher, more vibrant, and require less energy for transportation.

  • Farmers’ Markets: Explore local farmers’ markets—they often have unique, seasonal flowers.

2. Ditch Floral Foam:

• Why? Traditional floral foam (the green stuff) is non-biodegradable and harmful to the environment.

• Action Steps:

  • Explore Alternatives: Use chicken wire, floral frogs, or reusable flower holders instead of foam.

  • Educate Clients: Explain the environmental impact of floral foam to your customers. Encourage them to choose foam-free arrangements.

3. Reuse Vases:

• Why? Glass vases and containers contribute to waste when discarded after a single use.

• Action Steps:

  • Encourage Returns: Offer discounts or incentives to clients who return vases for reuse.

  • Creative Upcycling: Transform vintage containers or repurpose glass jars as vases.

4. Support Sustainable Flower Farms:

• Why? By supporting eco-conscious flower farms, you contribute to biodiversity and healthier ecosystems.

• Action Steps:

  • Research Suppliers: Look for farms that prioritize sustainable and regenerative farming practices.

  • Certifications: Support farms with certifications like Fair Trade or Rainforest Alliance.

5. Composting:

• Why? Flowers eventually wilt, but their journey doesn’t have to end in a landfill.

• Action Steps:

  • Compost Petals and Greenery: Set up a composting system in your workspace.

  • Educate Clients: Teach clients how to compost their floral arrangements after they’ve enjoyed them.

6. Educate Your Customers:

• Why? As a florist, you have a unique opportunity to raise awareness.

• Action Steps:

  • Include Sustainability Info: Add a small note to your bouquets, sharing tidbits about the flowers’ origins and eco-friendly practices.

  • Social Media: Use your platforms to educate followers about sustainable floristry.

Every small step counts! By implementing these practices, you’ll not only create stunning arrangements but also contribute to a greener planet.