HK Florist survey: most popular occasions for flowers

In our survey of Hong Kong Florists, we asked them the most popular occasions why their customers send flowers, and the type of flowers are chosen.

Surveying florists about the types of occasions customers buy flowers for is crucial in assisting all florists with future planning. By gathering this data, florists can gain valuable insights into customer preferences and trends, allowing them to anticipate demand and tailor their offerings accordingly. Understanding which occasions drive flower purchases the most can help florists better stock up on popular floral arrangements, promote relevant products more effectively, and prepare for peak periods. Furthermore, this information enables florists to develop targeted marketing strategies to attract customers for specific events, ultimately boosting sales and customer satisfaction across the board.

1. Birthdays:

   • Occasion: Birthdays are one of the most popular times to send flowers.

   • Popular Flowers:

     • Roses: Classic and versatile. Red roses symbolize love, while other colors convey different emotions.

     • Lilies: Elegant and fragrant. White lilies represent purity and celebration.

     • Sunflowers: Bright and cheerful, perfect for celebrating another year of life.

2. Graduation:

   • Occasion: Graduation is a milestone event for students and their families.

   • Popular Flowers:

     • Roses: Symbolize achievement and success.

     • Carnations: Traditional and long-lasting.

     • Daisies: Represent new beginnings and fresh starts.

3. Anniversaries:

   • Occasion: Weddings are a major life event where flowers play a crucial role.

   • Popular Flowers:

     • Roses: Versatile and available in various colors.

     • Peonies: Romantic and lush.

     • Tulips: Elegant and symbolic of love.

4. Funerals:

   • Occasion: Funerals are a time to express sympathy and honor the deceased.

   • Popular Flowers:

     • Lilies: White lilies symbolize purity and peace.

     • Roses: Soft-colored roses convey comfort and remembrance.

     • Chrysanthemums: Commonly used in funeral arrangements.

5. Romantic occasions:

   • Occasion: Dates and courtship is all about love and romance.

   • Popular Flowers:

     • Red Roses: The ultimate symbol of love.

     • Tulips: Express admiration and passion.

     • Carnations: Pink carnations represent affection.

6. Thank You flowers:

   • Occasion: A day to honor and appreciate mothers.

   • Popular Flowers:

     • Pink Roses: Show gratitude and love.

     • Orchids: Exotic and elegant.

     • Lilies: Symbolize maternal love.

7. New Born Babies:

   • Occasion: Celebrates new beginnings.

   • Popular Flowers:

     • Lilies: Lilies represent birth.

     • Daffodils: Bright and cheerful.

     • Hyacinths: Fragrant and colorful.