Interflora: Cultivating the World’s Largest Flower Network
Interflora is renowned as a leading global flower network due to its extensive reach and established reputation in the floral industry. Florists worldwide value the association with Interflora for its credibility and widespread recognition among customers seeking reliable and quality floral services. The network's efficient ordering system, reliable delivery services, and diverse selection of floral arrangements make it a preferred choice for both florists and customers alike. With a strong presence across various countries, Interflora provides a platform for florists to showcase their craft to a broader audience, thereby increasing their business opportunities and expanding their clientele. The consistent support and resources offered by Interflora further contribute to its popularity among florists seeking to thrive in the competitive floral market.
Interflora’s journey to becoming the world’s largest flower network is a story of innovation, collaboration, and strategic expansion. HK Florist is not related in any way to Interflora, but some of our member florists may be part of Interflora.
Early Beginnings: Interflora’s roots can be traced back to 1910 in America, where florists used telegraphs to exchange flower orders, laying the groundwork for a global network.
UK Expansion: In 1923, inspired by their American counterparts, a Scottish florist and an Essex nursery owner founded the British unit of Interflora, bringing the concept across the Atlantic.
Name Establishment: By 1965, the association was officially named Interflora-Finland, reflecting its growing international presence2.
Innovative Concept: The core idea that propelled Interflora’s success was simple yet revolutionary: “the orders should travel, not the flowers,” as envisioned by founder Max Hübner in 1908.
Florist Education: Interflora also focused on increasing florists’ expertise through organized courses in collaboration with national florist associations.
Global Reach: Today, Interflora is synonymous with international flower delivery, capable of delivering bouquets and gifts with style across the world within a day.
For more detailed information on Interflora’s history and growth, you can visit their official heritage page1 or explore their sustainability story3.
Joining Interflora:
Research Membership Packages: Interflora offers flexible membership packages tailored to different needs. It’s important to review these options to determine which package suits your business best.
Apply: Once you’ve selected a package, you can apply to become a member of Interflora, which is known as the biggest and most respected floral gifting company in the world.
Florist Choice Freedom: As a member, you’ll have the freedom of florist choice, allowing you to showcase your unique floral arrangements within the network.
Secure Partnership: Interflora prides itself on being a secure partner for florists, providing a platform for growth and exposure..
How Interflora Works:
Global Network: Interflora operates as the world’s largest flower delivery network, enabling bouquets and gifts to be delivered with style across the world within a day.
Local Florists Ownership: In some regions, like Finland, Interflora is completely owned by local florists, emphasizing profits towards a common cause rather than an external entity.
Consumer Recognition: The goal is for consumers to associate flower delivery exclusively with the name ‘Interflora’, making it synonymous with the service.
