The Blossoming of Flower Delivery: A Historical Perspective
The flower delivery business has a rich history that intertwines with human culture and commerce. During the Middle Ages, the tradition of giving flowers as gifts flourished among European royalty, symbolizing various sentiments and messages.
In the 18th and 19th centuries, this practice evolved into a more commercial enterprise. Florists began specializing in the sale and delivery of flowers, catering to an increasingly broad audience. The first flower delivery company was established in London in 1875, marking a significant milestone in the industry’s history. It quickly gained popularity among the wealthy elite, who used it to send flowers to their loved ones.
The turn of the 20th century saw further innovation with the establishment of the first floral wire service. In 1910, a group of 15 US florists formed Florists’ Telegraph Delivery Service (FTD), a cooperative that allowed members to exchange orders via telegraph messages—hence the term 'wire service’.
As technology advanced, so did the flower delivery business. The advent of the internet and e-commerce revolutionized the industry, allowing customers to order flowers online from anywhere in the world. Today, flower delivery services continue to thrive, adapting to new technologies and changing consumer preferences.
From its humble beginnings as a symbol of courtly love to its current status as a global industry, flower delivery has blossomed into an essential part of modern life, bringing joy and beauty to people’s doorsteps.
